Our Mission

To be the leading valued solution provider in reproductive health and to support our customers with successful treatment outcomes.


A mission statement describes a company's purpose. Vitrolife Group's mission reminds us of how we want to server our customers.

Our Vision

To fulfil the dream of having a healthy baby.


A vision statement describes the dreams and hopes of a company. It reminds us at Vitrolife Group of what we are trying to build.

Our vision describes whats is most important for us -
to help people fulfil their dream of becoming parents.


Together. All the way

Our ambition is to create long-term and close collaborations with engaged customers. Working this way have generated success and good treatment outcomes. This concept, which also is our brand promise is what we call “Together. All the way”.

Our values

Our company values are a guide on how to act and make decisions in different situations. The aim is that all employees should have the values as a guideline in their daily work. Below you find the Vitrolife Group values and examples that describes what each value mean in the daily operations.

Quality that makes a difference 

Provide quality all the way to the patient

Ensure excellence in our practices

Support clinics to be successful

"Vitrolife has the most extensive quality testing program within the field of IVF in order to assure that our products are effective and safe for clinical applications.

One good example of our efforts to guarantee the quality all the way to the patient is our unique and extremely sensitive embryo and sperm assays. Each single batch of raw material used in production, as well as our final products, are tested and evaluated by these stringent bio-assays. By these tests we also help the IVF clinics to be successful." 

Mark Larman, Vice President, Vitrolife Group Academy

Always forward

Faster Science-based innovation

Seek opportunities, flexible to new circumstances

Promote growth, continuosly learn and improve

"Balancing the big picture with understanding the detail is important for us at Vitrolife. We think strategically, we are curious and we look for opportunities to improve. We are proactive and we are agile in adapting to change."

Sally Cartwright, Business Unit Director Vitrolife Genomics


You contribute to our success

Have passion for customer success

Work with commitment, joy and accountability

Invest resources in a sustainable way

"Our entire staff at Vitrolife strongly believes in taking personal responsibility in your successful outcomes. Therefore, we provide maximum value in every step of the IVF treatment cycle. We work across boundaries to ensure the best possible outcomes in treatment.

At Vitrolife we strongly believe that our customers' success is all of our responsibility. You can be confident that there is maximised value in every dollar spent."  

Maria Forss, Senior Vice President Vitrolife Consumables


Trust each other with mutual care and understanding

Embrace diversity, share knowledge and collaborate inclusively

Celebrate success

"At Vitrolife we have a very serious attitude to our tasks and roles and take genuine responsibility to fulfilling the expectations. Furthermore, we do this by optimising the output for the company as a whole and we do it in coordination and through collaboration with our colleagues."

Rickard Ericsson, Senior Vice President Global Sales & Marketing, Vitrolife Group